La Terra Fina commissioned a hand-illustrated “Visual Vision Board” to capture the values, strengths, and growth of their food brand.
This client wanted to retain a very special, handmade feel to the illustration, and all typography was hand-lettered.
The vision board was featured prominently in their corporate offices, and details from the illustration were featured in their booth design for an industry tradeshow.
Client
La Terra Fina
Skills Used
Art Direction, Design, Illustration, Typography, Watercolor pencil, Digital pre-production for archival printing