Project Description
Art Direction
Redshift Illustration Packages
Redshift’s award-winning website publishes several executive bylines per quarter.
These articles feature illustrations that need to capture readers’ attention, and elucidate the concepts being discussed.
After reviewing a draft of the article, we propose some concepts for the illustrations in a brainstorming session with the article’s editor. Art direction in the form of sketches/collages and notes for guidance are prepared and provided to the illustration production team.
“These are literally the coolest animated banners I have ever seen!”
“From the first project I worked on with Michelle, I was hooked. She is a great communicator, a lot of fun to work with, incredibly smart, and really knows her stuff – and if she doesn’t, she’ll figure out what she needs to with a quickness.”
“Michelle is a creative problem solver who is never afraid of taking on a new animation challenge (and she can work fast and furiously all while taking last minute feedback or changes with a smile)”